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Matt was honored to be a guest on Dr. Gabrielle Lyon's podcast. Here is what they discussed:
Prior to Matt becoming a successful entrepreneur, he spent 5 years in Special Operations on SWAT and was a TFO on the United States Marshal’s Office Fugitive Team. After his time in law enforcement, he founded his first company in 2013 and after scaling and selling the company in 2019, he was brought on board with a national brand as an executive director, which led to his serial entrepreneurship. In addition to being the founder and CEO of Profit Practice, Executive Vice-President & equity owner of a global software (SaaS), consultant and coach to dozens of private practices, and founder Ignition Systems, a CRM for private practices.
In this episode we discuss:
The three most important relationships you can have.
Why vulnerability and humility aren’t weaknesses but strengths.
The one thing you can do to massively change your life.
What is a white belt mentality and how does it lead to success?
Cynthia Thurlow, NP is a nationally recognized nurse practitioner, women's health expert, and the author of the bestselling Intermittent Fasting Transformation and Menopause Gut. Her 2018 TEDx talk, "Intermittent Fasting: Transformational Technique," has been viewed more than 20 million times — making it one of the most-watched TEDx talks in history and the launchpad for what is now a multi-7-figure women's health business.
In this conversation, Cynthia sits down with Matt "The Profit Doc" Schneider to unpack the operational story behind the brand. She started her career on the clinical side — emergency medicine, then cardiology — and saw firsthand how the conventional system was failing women in their 40s and 50s with hormonal, metabolic, and weight challenges. Rather than push harder against a broken model, she stepped out of the four walls of the practice and built her own — a content-led, education-first business serving women globally.
Inside the episode:
The pivot from clinical practice to entrepreneurship — what it actually took, and what she'd do differently
The TEDx talk: how one piece of content became the cornerstone of an entire business
Building the Everyday Wellness podcast into a top-rated health show — and how the podcast feeds the rest of the ecosystem
Productizing expertise: courses, programs, books, supplements, and the operational lift behind each
Hiring, team building, and the moments when she had to bring in operators and advisors (Matt included) to keep up with growth
Authority-building lessons for clinicians who want to extend their reach without abandoning the patients they serve
What she sees coming next in women's health, hormones, and integrative medicine — and the business opportunities inside the shift
What does a UFC champion have to teach a private practice owner? More than you'd expect.In this episode, Matt sits down with former UFC Bantamweight Champion Miesha Tate for a candid conversation about what it actually takes to operate at the highest level of any field — and why the principles that built one of the most decorated careers in mixed martial arts translate directly to building a high-performing clinic.
We get into:• What it means to "operate in your area of excellence" — and what it costs you when you don't• Why mastery is a system, not a moment, and how to build that system into your day-to-day• The mindset shifts that separate operators who plateau from operators who keep climbing • How elite performers handle pressure, criticism, and the temptation to dilute their focus• What clinicians and clinic owners can borrow from the world of elite athletics without losing what makes their work meaningful.
Whether you run a multi-provider practice, you're approaching your first major scaling decision, or you're a clinician whose work depends on staying sharp under pressure — Miesha's perspective on excellence is one you'll find yourself coming back to.About Miesha Tate Former UFC Women's Bantamweight Champion, longtime professional fighter, and one of the most respected voices in mixed martial arts. Outside the cage she's an entrepreneur, mentor, and advocate for the next generation of athletes.
Connect with Matt: profitpractice.com @mattschneider.official on Instagram and LinkedInConnect
Miesha: https://mieshatate.com and @MieshaTate on Instagram.
Dr. Felice Gersh delves into her decision to pursue integrative medicine and the expansion of her therapeutic toolbox. The conversation covers the evolution of medicine, the challenges of starting a practice, building a thriving practice, balancing clinical and non-clinical work, and the impact of integrative medicine. It delves into the flexibility and evolution of medical practice, as well as the challenges and rewards of venturing into private practice.
About Dr. Felice Gersh, M.D.
Dr. Gersch is a multi-award winning physician with dual board certifications in OB-GYN and Integrative Medicine. She is the founder and director of the Integrative Medical Group of Irvine, a practice that provides comprehensive health care for women by combining the best evidence-based therapies from conventional, naturopathic, and holistic medicine. For 12 years, she taught obstetrics and gynecology at Keck USC School of Medicine as an Assistant Clinical Professor, and she now serves as an Affiliate Faculty Member at the Fellowship in Integrative Medicine through the University of Arizona School of Medicine. Felice is a prolific writer and lecturer who speaks globally on women’s health and regularly publishes in peer-reviewed medical journals. She is the bestselling author of the PCOS SOS series and Menopause: 50 Things You Need to Know.Her research focuses on women's hormones, metabolism, aging, and menopause. Whether she’s mentoring medical students, writing groundbreaking books and medical articles, or guiding her patients, Dr. Gersh’s mission remains constant: Empower women to thrive in harmony with their bodies and their health.
Dr. Michael Karlfeldt shares his journey from early influences to becoming an ND and PhD, specializing in integrative medicine and patient-centered care. He discusses the power of plant-based medicine, challenges of insurance-based practice, and the development of a successful medical practice at the Karlfeldt Center. Throughout his entrepreneurial journey, he emphasizes the importance of checks and balances in financial management.
The conversation covers lessons in business integrity and caution, hiring process and culture, sales process and business growth, patient care and business operations, business expansion and management, early stage clinic challenges and growth, and navigating industry changes and competition.
What happens when a nurse practitioner decides to own her niche — completely? In this episode of The Business of Medicine, Matt Schneider sits down with Dr. Lisa Chism, DNP, APRN, FAANP, FAAN — a two-time AJN Book of the Year award winner, Certified Menopause Practitioner, and certified sexuality counselor with over 25 years of experience as a nurse practitioner.
Dr. Chism has built a remarkable specialized practice at the intersection of three underserved — and highly profitable — clinical areas: sexual health, breast cancer survivorship, and menopause care. She shares how deep specialization isn't just better for patients, it's the blueprint for building a practice that's virtually impossible to commoditize.
In this conversation, you'll hear how Dr. Chism carved out her lane in women's health, why menopause and sexual health are areas most clinics ignore at their own financial peril, and what it actually takes for nurse practitioners to step into their full potential as clinicians and business owners.
Whether you're an NP looking to launch or grow a specialty practice, or a clinic owner trying to understand where the next wave of patient demand is heading — this episode is for you.
About Dr. Lisa Chism: Dr. Lisa Astalos Chism (DNP, APRN, BC, NCMP, CSC, FAANP, FAAN) is a nationally recognized nurse practitioner specializing in breast health, menopause, and sexual health. She is a Fellow of both the American Association of Nurse Practitioners and the American Academy of Nursing, and the author of The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues.
Kimberly Verbeke is a Naturopathic Practitioner, certified health coach, and the founder of Avita Wellness & Aesthetics in Boerne, Texas. Her clinic is a destination for patients seeking root-cause, integrative care — from advanced IV therapies and peptide protocols to BHRT, regenerative medicine, and functional aesthetics. Known for her ability to crack cases that conventional medicine has missed, Kimberly blends scientific rigor with a deeply personal, whole-patient philosophy. Today she’s joining us to talk about building a thriving integrative practice, the business realities behind root-cause medicine, and what it really takes to grow a clinic on your own terms.
Key Takeaways
Root-cause medicine is a business model, not just a philosophy — but you have to build the systems to support it
Protocol-driven care creates consistency, trust, and revenue stability
Cash-pay integrative practices require strong patient education and clear value communication
The best clinic owners are constantly investing in their own clinical education — it directly drives growth
Burnout is a systems problem, not a passion problem — the right team and operational structure changes everything
What happens when a competitive bodybuilder, NLP-trained coach, and exogenous ketone expert makes it her mission to change 10,000,000 lives, you invite her onto the BOM podcast to give her a platform. Bonnie Barnes is a health and wellness coach with over 20 years in the field — starting as a personal trainer for triathletes, evolving into competitive bodybuilding, and eventually becoming a passionate advocate for brain health, women's hormonal wellness, and exogenous ketones. She's also the founder of Let's GO! and works with athletes — including youth — at a performance training facility, blending nutritional strategy with mental resilience coaching.
In this conversation, Matt and Bonnie cover a lot of ground: how exogenous ketones work at the cellular level, why women in particular are underserved when it comes to brain energy during hormonal shifts, how GLP-1 medications interact with ketone metabolism, and what the research out of Yale with Dr. Ben Bikman is revealing about brain fuel and performance.They also go deep on mindset — NLP, proximity, the cost of superficial relationships, and why the mental game is the make-or-break variable in health, business, and life.This episode is for anyone who wants to understand what's really going on between their ears — and do something about it.
Connect with Bonnie Barnes: https://www.instagram.com/fitceo_onthego/ and https://letsgobhb.co/
Connect with Matt Schneider: Website: profitpractice.com and CRM for clinics: ignitionsystems.app
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