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Matt was honored to be a guest on Dr. Gabrielle Lyon's podcast. Here is what they discussed:
Prior to Matt becoming a successful entrepreneur, he spent 5 years in Special Operations on SWAT and was a TFO on the United States Marshal’s Office Fugitive Team. After his time in law enforcement, he founded his first company in 2013 and after scaling and selling the company in 2019, he was brought on board with a national brand as an executive director, which led to his serial entrepreneurship. In addition to being the founder and CEO of Profit Practice, Executive Vice-President & equity owner of a global software (SaaS), consultant and coach to dozens of private practices, and founder Ignition Systems, a CRM for private practices.
Cynthia Thurlow, NP is a nationally recognized nurse practitioner, women's health expert, and the author of the bestselling Intermittent Fasting Transformation and Menopause Gut. Her 2018 TEDx talk, "Intermittent Fasting: Transformational Technique," has been viewed more than 20 million times — making it one of the most-watched TEDx talks in history and the launchpad for what is now a multi-7-figure women's health business.
In this conversation, Cynthia sits down with Matt "The Profit Doc" Schneider to unpack the operational story behind the brand. She started her career on the clinical side — emergency medicine, then cardiology — and saw firsthand how the conventional system was failing women in their 40s and 50s with hormonal, metabolic, and weight challenges. Rather than push harder against a broken model, she stepped out of the four walls of the practice and built her own — a content-led, education-first business serving women globally.
What does a UFC champion have to teach a private practice owner? More than you'd expect.In this episode, Matt sits down with former UFC Bantamweight Champion Miesha Tate for a candid conversation about what it actually takes to operate at the highest level of any field — and why the principles that built one of the most decorated careers in mixed martial arts translate directly to building a high-performing clinic.
We get into:• What it means to "operate in your area of excellence" — and what it costs you when you don't• Why mastery is a system, not a moment, and how to build that system into your day-to-day• The mindset shifts that separate operators who plateau from operators who keep climbing • How elite performers handle pressure, criticism, and the temptation to dilute their focus• What clinicians and clinic owners can borrow from the world of elite athletics without losing what makes their work meaningful.
Whether you run a multi-provider practice, you're approaching your first major scaling decision, or you're a clinician whose work depends on staying sharp under pressure — Miesha's perspective on excellence is one you'll find yourself coming back to.About Miesha Tate Former UFC Women's Bantamweight Champion, longtime professional fighter, and one of the most respected voices in mixed martial arts. Outside the cage she's an entrepreneur, mentor, and advocate for the next generation of athletes.
Dr. Felice Gersh delves into her decision to pursue integrative medicine and the expansion of her therapeutic toolbox. The conversation covers the evolution of medicine, the challenges of starting a practice, building a thriving practice, balancing clinical and non-clinical work, and the impact of integrative medicine. It delves into the flexibility and evolution of medical practice, as well as the challenges and rewards of venturing into private practice.
Dr. Michael Karlfeldt shares his journey from early influences to becoming an ND and PhD, specializing in integrative medicine and patient-centered care. He discusses the power of plant-based medicine, challenges of insurance-based practice, and the development of a successful medical practice at the Karlfeldt Center. Throughout his entrepreneurial journey, he emphasizes the importance of checks and balances in financial management.
The conversation covers lessons in business integrity and caution, hiring process and culture, sales process and business growth, patient care and business operations, business expansion and management, early stage clinic challenges and growth, and navigating industry changes and competition.
What happens when a nurse practitioner decides to own her niche — completely? In this episode of The Business of Medicine, Matt Schneider sits down with Dr. Lisa Chism, DNP, APRN, FAANP, FAAN — a two-time AJN Book of the Year award winner, Certified Menopause Practitioner, and certified sexuality counselor with over 25 years of experience as a nurse practitioner.
Dr. Chism has built a remarkable specialized practice at the intersection of three underserved — and highly profitable — clinical areas: sexual health, breast cancer survivorship, and menopause care. She shares how deep specialization isn't just better for patients, it's the blueprint for building a practice that's virtually impossible to commoditize.
Kimberly Verbeke is a Naturopathic Practitioner, certified health coach, and the founder of Avita Wellness & Aesthetics in Boerne, Texas. Her clinic is a destination for patients seeking root-cause, integrative care — from advanced IV therapies and peptide protocols to BHRT, regenerative medicine, and functional aesthetics. Known for her ability to crack cases that conventional medicine has missed, Kimberly blends scientific rigor with a deeply personal, whole-patient philosophy. Today she’s joining us to talk about building a thriving integrative practice, the business realities behind root-cause medicine, and what it really takes to grow a clinic on your own terms.
What happens when a competitive bodybuilder, NLP-trained coach, and exogenous ketone expert makes it her mission to change 10,000,000 lives, you invite her onto the BOM podcast to give her a platform. Bonnie Barnes is a health and wellness coach with over 20 years in the field — starting as a personal trainer for triathletes, evolving into competitive bodybuilding, and eventually becoming a passionate advocate for brain health, women's hormonal wellness, and exogenous ketones. She's also the founder of Let's GO! and works with athletes — including youth — at a performance training facility, blending nutritional strategy with mental resilience coaching.
Today's guest has lived several lifetimes rolled into one. Elina Fuhrman escaped the former Soviet Union at age twenty, just weeks after the Berlin Wall fell, came to the United States, and built a career as a CNN journalist and war correspondent reporting from Afghanistan in the aftermath of 9/11.
Then came a diagnosis of aggressive breast cancer — and a choice. Told she wouldn't survive without chemotherapy, Elina trusted her intuition, declined the standard of care, and charted her own healing path. That journey became Soupelina, her plant-based healing soup company, her book Soupelina's Soup Cleanse, and The Healing Journey — her method for guiding women through cancer naturally. Today she is 17 years cancer-free.
Today's guest is a certified functional medicine practitioner with a degree in nutrition science and dietetics. She spent years battling her own gut health issues that nearly required surgery, and in the process, she discovered the root cause approach to healing.
From a $50,000-a-year dietitian job saddled with $60,000 in student debt, Rachel Scheer launched a side business in 2017 that within years scaled into a multi-million-dollar practice.
Today, Rachel not just running a thriving functional medicine clinic—she built an accredited institute that trains the next generation of practitioners, created a popular gut health supplement line, and is launching a 50-state HRT and peptide clinic. Rachel represents what happens when you stop trying to fit into a conventional box and instead lean into your own story.
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